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Tagged: catvertising

Meow the 69th – Cats Win

The Meow Factor has won the Best Paper Award for the publication “Catvertsising – The Appeal of Cats in Advertising” at the ABSCR Milan 2017 Conference. Spokes-cat Murrli was on the slides. Here is a glimpse of the abstract....

Meow the 67th – Cats and Adverts FAQ

Cats and adverts, cats in adverts, cats on adverts? Catvertising is the key. Yet, while the cats’ opinions on advertising would really be interesting, collecting the felines’ views would require much more than just a simple FAQ. A fully...

Meow the 49th – Catvertising

Recently on Austrian TV, more or less in one single commercial break, two ads: one for Ikea and one for Voltaren Schmerzgel. What is the association of furniture and medicine with cats? For one, cats indicate comfort and home....