Tagged: catvertising

Meow the 69th – Cats Win

The Meow Factor has won the Best Paper Award for the publication “Catvertsising – The Appeal of Cats in Advertising” at the ABSCR Milan 2017 Conference. Spokes-cat Murrli was on the slides. Here is...

Meow the 49th – Catvertising

Recently on Austrian TV, more or less in one single commercial break, two ads: one for Ikea and one for Voltaren Schmerzgel. What is the association of furniture and medicine with cats? For one,...

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