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Meow the 49th – Catvertising

Catvertising

Recently on Austrian TV, more or less in one single commercial break, two ads: one for Ikea and one for Voltaren Schmerzgel. What is the association of furniture and medicine with cats? For one, cats indicate comfort and home. Second, cats are connected to people. And not to forget, cats are simply cute. In any case, catvertising seems to be the new way forward. Actually, catvertising has been used for a few years now, and not just for cat food.Here is a selection of cat advertising on TV in Austria. The Ikea ad and the Voltaren ad were being shown in January 2016. The Internorm ad below is older, but the same cat is featured in the newer version.

Ikea – Zeit für dich

https://www.youtube.com/watch?v=fm-ZDdNSOHA

Voltaren Schmerzgel

Internorm Fenster

https://www.youtube.com/watch?v=wgmxIjbDIy4

Many campaigns have used cats in their advertisements not just in Austria but in other parts of the world, too.

Please click on the image for the source.


OpenEdition suggests that you cite this post as follows:
Meow Factor (January 28, 2016). Meow the 49th – Catvertising. Meow Factor. Retrieved June 12, 2025 from https://doi.org/10.58079/rdql


Meow Factor

a linguist researching language #purrieties and #meowlogism-s •alumna of SwanseaUni • loves cats • writes about cats • author of the book "Purrieties of Language. How We Talk about Cats Online

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  1. interesting.. Recently I spoke to a realtor who has a big success in the area. We touched on the topic of the interior pictures, which he used to take himself on the uprising of his career. He said, surprisingly people seem to be drawn to houses with the cats in the pictures, but never put a dog in there (only if in the back yard). Just my 2 cents on the advertisement
    🙂

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