Meow #69 Add on: Catvertising – ABSRC Conference Presentation
Advances in Business-Related Scientific Research Conference in Milan, Italy, 9 – 10 November 2017
Catvertising – The Appeal of Cats in Advertising
The research project on catvertising looks at the appeal of cats in advertising with a view to the online phenomenon of internet cats.
The media report that catvertising is successful also for products that are not directly linked to cats. Additionally, images of cats are often used as click bait on the internet.
In focus group interviews with business students and lecturers in Austria, the questions of why catvertising is so successful and what connects internet cats to advertising are discussed. A qualitative data analysis provides insights into the appeal of catvertising and brand awareness increased by the use of cat images.
The research on catvertising is part of a larger research project on the popularity of cats in the public sphere.
Key Words
Catvertising, Marketing, Internet, Advertising, Cats
Topic Groups
Digital marketing, Qualitative and quantitative comparative analysis in business
Check out the presentation here: Catvertising Conference Presentation
OpenEdition suggests that you cite this post as follows:
Edith Podhovnik (December 4, 2017). Meow #69 Add on: Catvertising – ABSRC Conference Presentation. Meow Factor. Retrieved November 6, 2024 from https://doi.org/10.58079/rdr5