Meow the 69th – Cats Win

Murrli, Purr Reviewer

The Meow Factor has won the Best Paper Award for the publication “Catvertsising – The Appeal of Cats in Advertising” at the ABSCR Milan 2017 Conference. Spokes-cat Murrli was on the slides.

Here is a glimpse of the abstract.

The research project on catvertising looks at the appeal of cats in advertising with a view to the online phenomenon of internet cats.

The media report that catvertising is successful also for products that are not directly linked to cats. Additionally, images of cats are often used as click bait on the internet.

In focus group interviews with business students and lecturers in Austria, the questions of why catvertising is so successful and what connects internet cats to advertising are discussed. A qualitative data analysis provides insights into the appeal of catvertising and brand awareness increased by the use of cat images.

The research on catvertising is part of a larger research project on the popularity of cats in the public sphere.

The presentation slides are here: Catvertising Conference Presentation


OpenEdition suggests that you cite this post as follows:
Edith Podhovnik (December 4, 2017). Meow the 69th – Cats Win. Meow Factor. Retrieved July 19, 2024 from https://doi.org/10.58079/rdr6


Edith Podhovnik

a linguist researching language #purrieties and #meowlogism-s •alumna of SwanseaUni • loves cats • writes about cats

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